Any reference to we or us in this Privacy Policy shall mean Sandhills East Ltd, which is a private limited company registered in England and wales under company number 07768642 and have our registered office at 3rd Floor, 1 Ashley Road, Altrincham, Cheshire, WA14 2DT, England.

Our Privacy Policy is regularly reviewed to ensure that we continue to respect your privacy. We take great care of any information that you give us, and in the following paragraphs we set out how any personal information you give us is treated.

This Privacy Policy applies to the Brands and Services and their corresponding websites (theWebsites) which are owned and operated by Sandhills Group Companies.

We reserve the right to update this Privacy Policy from time to time by publishing the updated version on the Website. We therefore encourage you to review our Privacy Policy periodically for the most up to date information. We will not substantially change the way we use personal information you have already provided to us without your prior agreement.

If you have any questions regarding our Privacy Policy, please contact us.


Your privacy is important to us, and we are committed to protecting your personal information from unauthorised use or disclosure. We will therefore use your personal information, and transfer it to others, in accordance with this Privacy Policy and with your prior agreement, whether necessary according to applicable law. We will process your personal data in our capacity as data controller, according to Italian Legislative Decree no. 196/2003, as subsequently amended and/or integrated.

Our Privacy Policy applies whenever you visit the Website, during the period you receive services from us, including email updates and newsletters, during the process of you ordering products and services from us and afterwards.

1. What INFORMATION do we collect and when?

We only collect information that we will use for the purposes set out in this policy.

Specifically, we collect:

  • Information you submit to us You can submit information to us in the following ways:
    • Through forms, for example signing up to an offer, news or a competition or subscribing to email updates or newsletters or filling in the form for requests about our services or products ;
    • By sending us emails and text messages (SMS or MMS);
    • By adding posts, reviews and other comments to the Website, any Sandhills' mobile phone applications, or other community forums;
    • By interacting with us on social media platforms (such as Facebook or Twitter);
    • By speaking to us over the telephone;
    • By registering accounts on the Website or any Sandhills' mobile phone applications, including setting up passwords and preferred user names, contact details, account details, your preferences and interests.

(Please note: If you submit details to us of any other person (e.g. a friend), please make sure you have their permission before doing so.)

  • Information we collect about you
    • Full details of the purchases you make on the Website or on the telephone, including the time and date of purchase, the products you purchase from us, any relevant delivery address and details of any relevant payment card.
    • Information on what you search for, view, click on and access in and through the Website, our marketing emails and text messages (SMS or MMS). We may collect the time and geographic location of your device when you do so. This information may also include where you came to the Websites from, and where you went when you left it. We also track how often you visit and use the Websites. We do this through the use of email and website cookies (see our Cookies Policy for more information).
    • Technical information about the devices you use to access the Websites. We collect each device’s unique identifying code (MAC address), relevant IP address, operating system and version, web browser and version, and geographic location
    • Your social media content (where this is in the public domain) and any messages you send us via social media. This information can include posts, comments, pictures and video (see paragraph 4 for more information)
    • Information from banking, credit card and credit reference agencies about your financial status and the status of any payment card presented to us (for example, if it has been reported stolen) to check we are likely to be paid for any transaction and to reduce the risk of fraud.
    • Profile information and insight from companies who already have information on you, such as credit reference agencies (customer insight companies). They give us their views on what your household may look like, your status, likely preferences and behaviours.

2. HOW do we use your information?

We use the information we collect for the following purposes:

  • To provide you with the Website, Brands and Services , which requires a certain amount of technical information to be collected in order to work properly.
  • To power security measures and related services relating to your access to the Website for example to enable us to recognise your username and password and reset these if you forget them.
  • To enable you to order services from us on the Websites , which again requires a certain amount of information to be collected, for example your payment card details so we can take payment and the products you buy so we can provide you with a receipt.
  • To enable us to run competitions and offers for which you have signed up , about which we need to be able to communicate with you.
  • To gather feedback from you about the Websites, our products, other services and activities from time to time. We may invite you to provide this feedback on occasion, for example by emailing you to ask if you would like to review a product you have bought. We may use independent research and feedback providers to do so on our behalf.
  • To contact you from time to time about things you have told us you want to hear about , for example our products, news, offers, new competitions and sponsored events.
  • To respond to any questions, suggestions, issues or complaints you have raised with us.
  • To respond to any social media posts or other public comments you make where these are made to or about us, the Websites, our products, services or other activities.
  • To communicate with you about operational changes to the Websites, our products, services , for example if we were to withdraw or change this privacy policy.
  • To perform any contract we have entered into with you but also to enforce a contract against you if you do not honour it, including seeking to collect any debts that you may owe us.
  • To gather statistics about how you and other people use the Websites, and what you think of our adverts, offers, news, product information, competitions, sponsored events, social media and other digital content. We then analyse these statistics to understand if these things meet most people’s needs, or if they should be improved, and if so, what design or other changes (for example, around the nature and timing of communications) would be most beneficial for our customers and our business.
  • To check that you have or are likely to have the means to pay us for any products or services you have ordered from us on the Websites.
  • To monitor use of the Websites to see if it is being abused or threatened for example by people posting inappropriate comments in review areas or by potential hackers looking to undermine their security.
  • To protect you and our business against any other criminal behaviour , including identity theft and fraud.
  • To understand you better and, in particular, your habits, your location from time to time and your personal circumstances.
  • To maintain administrative and legal records about our business to enable us to understand what we have sold, how, when, where and at what price and account to HM Revenue & Customs for the related taxes that we have to pay.
  • To enable us and our third party service providers to plan and manage our day-to-day business and related services as effectively as possible , for example in predicting likely sales volumes of each product, so we can try and make sure we have enough stock to meet likely demand.
  • To enable us to understand what our customer and user base looks like across our business. We do this by combining your information with information about our other customers and users of the Website, so we can spot trends and common factors.
  • To enable us to conduct focused market research based on trends that we identify, which we can then use to further improve our products and services for all our customers.
  • In the process of anonymising your information so that you are no longer identifiable to us.
  • To test new systems and processes as we roll them out to make sure they work and will meet the high expectations we set for ourselves.
  • To assist us in the development of new products and services over time , for example to gauge whether a new product is likely to appeal to a large proportion of our customer base.
  • To analyse whether the money we spend on advertising on trade publications and trade websites, online and in search engines represents good value.


With reference to the above purposes, we inform you that the provision of data is mandatory for the purposes strictly linked to the execution of services or requests submitted by you and for the execution of contract to which you are a part as listed under points above. As a consequence, in case of refusal to provide your data, we will not be able to satisfy and fulfil your orders or requests and for you to take advantage of the services available through the Website.

In relation to the provision of data for the other purposes referred to in paragraphs above (i.e. profiling or marketing purposes) you will be, from time to time, required, through special forms on the Website, to provide your consent to the processing


We cannot run our business or provide many of our services and benefits without involving other people and businesses and sometimes we pass your information to these other people and businesses as set out below. We only share your information where we can do so in accordance with our legal data protection and privacy obligations. We share the information we collect with:

  • Sandhills Group Companies and Brands and Services. We do so because we hope to have a relationship with you across all these different brands and businesses, if not now, then in the future, and we want to be able to provide you with the same value and high quality of experience wherever you choose to interact with us.
  • Other people and businesses who help us provide the Websites, and related services to you , for example, information technology companies who design and host the Websites and payment services companies who enable you to use payment cards with us.
  • Advertiser and advertising networks which require the data to select and serve relevant adverts to you and others. We may use the information we have collected from you to enable us to comply with our advertisers' wishes by displaying their advert to that target audience.
  • Analytics and search engine providers who assist us in the improvement and optimisation of the Websites.
  • Our insurers and insurance brokers where required in order for us to be able to obtain insurance against risks we face in running our business. They may retain this information for the purpose of ongoing risk assessment and insurance broking and underwriting services.
  • Banks and finance companies where we have allowed them to offer you the possibility of purchasing our products on credit or through a loan arranged online. They may retain this information, for example if you take any service they offer, for the purpose of providing you with that service.
  • Credit reference agencies who provide anti-fraud and credit score information to us, central and local government departments, for example the Driver Vehicle Licensing Agency (DVLA) and local authorities who run the UK electoral rolls, banks and finance companies who also provide anti-fraud services and customer insight companies (as set out above), in each case as necessary in order to benefit from their services. Where we do so for anti-fraud purposes, the recipient organisation may hold your information on file for the purpose of their fraud prevention services in future.
  • Business partners, suppliers and sub-contractors for the performance of any contract we enter into with them or you.
  • The prospective buyer of any part of our business or assets that we may sell.
  • Our professional advisers for example our lawyers, accountants and technology consultants when they need it to provide advice to us.
  • The police, local authorities, the courts and any other central or local government bodies where they request it and we may lawfully disclose it, for example for the prevention and detection of crime.
  • Other people who make a subject access request to us , where we are allowed to do so by law (see Managing Your Information below for what we mean by a subject access request).

We may also share the information we collect where we are legally obliged to do so, for example, to comply with a court order.


The above subjects will process your personal data in their capacity as data processors, duly appointed by us, or as autonomous data controllers, as the case may be.


Any posts or comments you make to us on social media will be shared under the terms of the relevant social media platform (for example, Facebook or Twitter) on which they are made and could be made public by that platform. These platforms are controlled by other people, not us, so we are not responsible for this sharing. You should review the terms and conditions and privacy policies of the social media platforms you use to ensure you understand how they will use your information, what information relating to you they will place in the public domain and how you can stop them from doing so if you are unhappy about it.

Any blog, review or other posts or comments you make about us, our products and services on any of our blog, review or user community services will be shared with all other members of that service and the public at large.

You should ensure that any comments you make on these services, and on social media in general, are fit to be read by the public, and in particular are not offensive or defamatory. You are responsible for ensuring that any comments you make comply with any relevant policy on acceptable use of those services.


Information provided through the Websites is stored on our secure servers or those of any third party we engage to provide our IT platform, and is encrypted using standard technology, adhering to applicable legislation.

Where we have given you, or you have chosen, a password which enables you to access your account or certain parts of the Websites, you are responsible for keeping the password confidential and must not share it with anyone. You are responsible for any actions carried out using your password except where there has been fraud.

The processing of personal data collected through the Website shall be carried out using methods and procedures that are strictly necessary to achieve the purposes referred to in this Privacy Policy and shall include all the operations provided for by Legislative Decree no. 196/2003 and necessary to the processing. In particular, the processing shall be carried out by specially appointed persons, mostly with the help of electronic or in any case automated means through the use of electronic mail or other distance communication means.


Although we are based in England, we occasionally need to use international suppliers to help ensure you receive the very best products and services from us.

To allow us to run our business on this basis, the information we collect may be transferred to, stored and used at premises in countries outside the European Economic Area, whose data protection laws may not be equivalent to those in the European Economic Area. If we do so, we will put in place appropriate measures for the protection of your personal information in such countries.

By using our services you agree to this international transfer, storing and processing.


In accordance with our legal data protection and privacy obligations, we will only retain your information for as long as we need it to achieve the purpose(s) for which we obtained it in the first placeWe will then either securely delete it or anonymise it so that it cannot be linked back to you (see paragraph 2 for full details of those purposes). For more information see our Cookies Policy.


You can contact us to discuss your information at any time using the details provided below.

It is very important to us that all the information we hold about you remains accurate and up to date to reduce the risk of a misunderstanding.

We need your help in doing so. If you have an online account with us, please ensure that the information (for example, contact information) you provide to us through that account remains accurate and up to date. Please review and update it regularly.

You have a number of rights which we respect and aim to uphold in everything we do. These rights include:

1. Correcting inaccurate information If you have reason to believe any of the information we collect on your behalf may be inaccurate, and you cannot correct such inaccuracy yourself through your registered account with us, please contact us (see below for how to do this).

2. Stopping our marketing We provide the means for you to stop all email and text (SMS or MMS) communications you receive from us – please see the "unsubscribe" link and "STOP" details we include in each email and text respectively. You can also contact us at any time using the details below and let us know what you would like us to change.

3. Reviewing our use of automatic computer processing You can ask us to have one of our staff review a decision about you which has been taken automatically by computer. One common example is if we decline an order you place with us online for anti-fraud or credit check reasons. Please note that these decisions can come about due to policy decisions taken by banks, card and payment processing companies and credit reference agencies who independently hold information about you and to resolve them, you may have to speak to them directly.

You can anytime request information about all personal information that we have collected about you. In addition, you may request that we correct, amend or delete such personal information. Please note, that if you request us to delete your personal information, we will no longer be able to provide you with our services.

With reference to the above, please be informed that article 7 of the Italian Legislative Decree no. 196/2003, grants the user with specific rights as below reproduced:

· The interested party has the right to obtain confirmation of the existence or otherwise of personal data concerning him, even if they have not yet been recorded, and their communication in an intelligible form.

· The interested party has the right to obtain indication of: the origin of the personal data; the purposes and methods of processing; the logic applied in case of processing with the aid of electronic instruments; the particulars of the data controller, of the data processors s and of the representative appointed under article 5, paragraph 2; the subjects or categories of subjects to whom the personal data may be communicated or who can learn about them as the appointed representative in the territory of the State, of responsibles or agents.

· The interested party has the right to obtain: the updating, rectification or, when he/she has interest , integration of the data; the cancellation, anonymous transformation or blocking of data processed in violation of the law, including data which are not needed to be kept for the purposes for which the data were collected or subsequently processed; certification that the operations in sections a) and b) have been duly notified, also regarding their content, to those to whom the data were communicated or disseminated, unless this requirement reveals to be impossible or involves the use of means which are manifestly disproportionate to the right being protected.

· The interested party has the right to object, in whole or in part: for legitimate reasons to the processing of personal data concerning him/her, even if pertinent to the purpose of collection; the processing of personal data concerning him/her for the purpose of sending advertising materials or direct selling or for carrying out market research or sales communication

These rights under Article 7 may be exercised by the interested party, at any time, by Contacting Us.

We reserve the right not to comply with any requests we receive where we may lawfully do so, for example if we reasonably believe a request to be malicious, technically very onerous, to involve disproportionate effort or harmful to the rights of others.

If you have any questions or complaints about our use of your information, please contact us.We will do our very best to answer any question and resolve any complaint to your satisfaction. If, for whatever reason, you feel we do not meet the high standards we expect of ourselves, you have a right to complain to the Italian Data Protection Authority.


The Websites may contain links to the websites of third parties. If you follow a link to any third party website, please note that these websites will have their own privacy policies and we do not accept any responsibility or liability in respect of the same.


If you:

  • have any queries about this Privacy Policy;
  • no longer want to participate in our services; or
  • wish to opt out of receiving further information as referred to in paragraph 8 of this Privacy Policy,

please let us know by Contacting Us.

Please help us to keep your records up to date by notifying us of any changes to your personal details.

Last updated 19/06/2018

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